SRS Advogados advises Pathena on investment in Primetag

SRS Advogados advised Pathena, a Portuguese venture capital fund, in relation to its investment in Primetag, a Portuguese technology startup specialised in online influence marketing.

The team at SRS Advogados was coordinated by Gustavo Ordonhas Oliveira (Partner, Private Equity & Venture Capital) and Neuza Pereira de Campos (Managing Associate). The team included several lawyers from various departments of SRS Advogados, who were involved in the different stages of due diligenceand drafting and negotiation of transaction agreements.

The investment in the amount of €1.3 million will provide the necessary funding to the expansion of Primetag into the Spanish market.

Primetag was founded in 2015 and developed a software which transforms online images into sales channels, ensuring that a user navigating in a certain website or blog may click on an image or product and be directed into the sales channel of the relevant brand, generating traffic and monitoring brand reach within the various influencers (bloggers and digital publishers).